Privacy Policy

1. Introduction

This Privacy Policy explains how BrandAnswers Limited ("we," "us," or "our") collects, uses, processes, and protects your personal information when you visit our website http://www.brandanswers.ai and use our software as a service ("Service").

We are committed to protecting your privacy and complying with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller Information

• Company Name: BrandAnswers Limited
• Company Number: 15925182
• Registered Address: Alpina, Kingsdown, Corsham, SN13 8BJ
• Email: contact@brandanswers.ai
• Phone: [YOUR CONTACT PHONE]
• ICO Registration Number: [YOUR ICO REGISTRATION NUMBER]

For data protection inquiries, please contact us using the details above.

3. What Personal Data We Collect

We collect the following types of personal data:

Information You Provide Directly:

• Email address - when you sign up for our waitlist
• Name - if you choose to provide it during sign-up
• Communication data - any information you provide when contacting us

Information Collected Automatically:

• Technical data - IP address, browser type, device information
• Usage data - how you interact with our website
• Cookie data - as described in our Cookie Policy (see Section 11)

4. How We Use Your Personal Data

We use your personal data for the following purposes:

Waitlist Management (Legal Basis: Consent)

• To add you to our product waitlist
• To send you updates about product launch and availability
• To contact you regarding our Service

Website Operation (Legal Basis: Legitimate Interest)

• To operate and maintain our website
• To improve user experience and website functionality
• To analyze website usage and trends

Legal Compliance (Legal Basis: Legal Obligation)

• To comply with applicable UK laws and regulations
• To respond to legal requests and prevent fraud

Marketing Communications (Legal Basis: Consent)

• To send promotional emails about our Service (only with your consent)
• You may withdraw consent at any time by clicking "unsubscribe" in our emails

5. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

• Consent - You have given clear consent for us to process your personal data for specific purposes (e.g., waitlist sign-up)
• Legitimate Interest - Processing is necessary for our legitimate business interests (e.g., website analytics)
• Legal Obligation - Processing is necessary to comply with UK law

6. How We Share Your Personal Data

We may share your personal data with:

Service Providers (Data Processors)

We work with third-party service providers who process data on our behalf:

• Email service providers - for sending waitlist communications
• Website hosting providers - for hosting our website
• Analytics providers - for website analytics

All service providers are bound by data processing agreements and must comply with UK GDPR requirements.

Legal Requirements

We may disclose your personal data if required by UK law, court order, or government authority.

We do not sell your personal data to third parties.

7. International Data Transfers

As a UK-based company, your personal data is primarily stored and processed within the United Kingdom.

If we transfer personal data outside the UK (for example, to service providers located overseas), we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the UK ICO
• Ensuring service providers have adequate data protection measures
• Transfers only to countries with adequacy decisions from the UK government

You have the right to request information about the safeguards we use for international transfers.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Waitlist data - Until you request removal or 12 months after product launch
• Website analytics data - Up to 24 months
• Communication records - Up to 3 years for business records

After the retention period, we will securely delete or anonymize your personal data.

9. Your UK GDPR Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right to Access

  You can request a copy of the personal data we hold about you.

• Right to Rectification

  You can request that we correct any inaccurate or incomplete personal data.

• Right to Erasure ("Right to be Forgotten")

  You can request that we delete your personal data in certain circumstances.

• Right to Restriction of Processing

  You can request that we restrict how we use your personal data.

• Right to Data Portability

  You can request to receive your personal data in a structured, commonly used, and machine-readable format.

• Right to Object

  You can object to our processing of your personal data based on legitimate interests.

• Right to Withdraw Consent

  Where we rely on consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.

• Right to Lodge a Complaint

  You have the right to lodge a complaint with the UK supervisory authority:

  Information Commissioner's Office (ICO)
  Website: https://ico.org.uk
  Telephone: 0303 123 1113
  Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

How to Exercise Your Rights

To exercise any of these rights, please contact us at contact@brandanswers.ai. We will respond to your request within 30 days.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments
• Access controls and authentication
• Employee training on data protection
• Compliance with ICO security guidance

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. We use:

• Essential cookies - Required for website functionality (no consent needed)
• Analytics cookies - To understand how visitors use our website (requires consent)
• Marketing cookies - For advertising purposes (requires consent)

You can manage your cookie preferences through our cookie consent banner or your browser settings. For detailed information, please see our Cookie Policy.

We comply with the Privacy and Electronic Communications Regulations (PECR) and will obtain your consent before placing non-essential cookies on your device.

12. Children's Privacy

Our Service is not intended for individuals under 18 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

13. Marketing Communications

We will only send you marketing communications if you have given us consent to do so. You have the right to:

• Opt out of marketing communications at any time
• Unsubscribe by clicking the link in any marketing email
• Contact us to update your marketing preferences

We comply with the Privacy and Electronic Communications Regulations (PECR) for all electronic marketing.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending an email notification to waitlist subscribers (for material changes)

We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: